The Way Forward

The Cultural War cannot be ignored. We just have to fight it differently.

Democratic Party Pols seek office to govern.

Republicans seek POWER to dominate.

Democratic voters choose based on what Politicians Stand for.

Republican voters choose based on what the Politician is Against.

Republicans (including voters) must be painted as BAD PEOPLE.

Where we failed after 2020 was not making the Republican Party of the past a toxic brand. We failed to call them maga Pubs.

Instead they painted us as too righteous, out of touch, too focused on social justice - just TOO damn selfless.

How did we respond? Scholarly language about the economy, oligarchies, morals.

We did NOTHING to attack the character of the maga Pubs. We need to start living to own the Con Lovers. Embrace ruthlessness. Never apologize. Double down on sanity and humanity.

Paint them as insane and inhumane, and that includes the maga Pub voters.

The people we need to win over (maga Pubs are gone forever) the 10s of millions who didn't vote or Indies/3rd Parties. They don't give two hoots or a holler about Sophisticated Nuance.

We need to be ruthless in hammering home that the maga Pub politicians are playing dangerous games with their lives.

How we are doing this in my precinct/county/NJ Legislative District this year?

*Ruthless Aggression
*The pub politicians are not to be trusted.
*The pub politicians should never hold power.
*We are the party of sanity, humanity, and freedom.

If NJ holds the trifecta in November, throw away everything the scholars have told you. Watch Ocean County, Hunterdon County, Burlington, and Atlantic. They flip? That's the rulebook.

I believe, we have too many scholars and not enough sales people.