"Brand the Message" because we Dems weren't as effective at "Messanging" as the Repubs were...at that time.
I thought Lakoff made good points, but too WONKY...but since Obama blew it out of the water with Axelrod and Others Messenging/Controlling Campaign then that made Lakoff look like someone past his time and sort of like "DUH!"
I'm not a person who is comfortable with Corporate/Think Tank supported "Messenging" as the problem with my Dem Party since Clinton won with "It's the Economy Stupid" before the worst of the "McKinsey/Harvard Group" got involved with counseling the Dem Party later..........but, all I have to say is Dem Party will be going down if we don't go to the "People's Message" of what Ordinary Citizens of all Colors/Creeds and Persuasions are living through and get back to Howard Dean's "50 State Strategy" of connecting GrassRoots Together with Each Other. And..in Many Ways it's STILL ABOUT....."It's the Economy Stupid" given what we've seen under Obama as "Giveaways" to the Wall Street Banking Sector with "Tap on the Hand Fines" instead of Prosecution and "Keystone Pipeline, Privatization of Schools and Utilities and whatever else along with TPP, TPIP and More War Interventions around the Globe while those of us who got burned in Dot Com Meltdown of early 2000 and then the Wall Street Meltdown of 2007-08 are still suffering from loss of jobs, lack of return on Savings (puny as they are) and now a return to "Buy Real Estate, Invest in the Market and other Schemes that will end up badly somewhere down the road as they have for the past 20 Years.
Howard Dean is now consulting with Hillary Clinton's Campaign...and I don't really think that is a good thing at this point in our Dem Party History. But, I realize others will differ on that.
It gets TIRESOME...the SAME OLD...SAME OLD... Just Vote....VOTE.... Where is the REAL CHANGE? Decades of this "HURT" against the Middle Class and Poor!
Well...this is a bit of a Rant. Just my thinking these days....