Here's How Much Less Than Hillary Clinton Donald Trump Spent On the Election [View all]
Here's How Much Less Than Hillary Clinton Donald Trump Spent On the Election
Associated Press (via Fortune)
Clinton’s campaign placed a far greater emphasis than Trump on television advertising, a more traditional way of reaching swaths of voters. She spent $72 million on TV ads and about $16 million on internet ads in the final weeks.
The former secretary of state also spent more than $12 million on travel—about double what Trump spent. Clinton, who not only had a money advantage over Trump but a staffing edge, spent more than $4 million on a nearly 900-strong payroll.
Still, Clinton’s top campaign aides have acknowledged in postelection appearances that it didn’t always spend money in the right places.
On Clinton’s side, Priorities USA—which raised and spent more than any super PAC in history—landed $16 million in the final weeks of the campaign. That brought its total haul to about $192 million.
Clinton definitely had the fundraising edge. On the other hand, Donald Trump was much better at playing the press and getting free air time, and the fact that it as mostly negative coverage didn't seem to matter. This, and the Sanders campaign, calls into question how much the Democratic Party needs to rely on large donors and dark money. Literally
a billion dollars wasn't enough to stop a racist with a Twitter account.
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