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The NFL is covered in pink, but only a sliver of sales goes to breast cancer research [View all]
http://www.tauntongazette.com/article/ZZ/20141017/NEWS/141019946/1994/NEWSThe NFL is covered in pink, but only a sliver of sales goes to breast cancer research
Everywhere you looked at the game, you saw pink shoes, pink ribbons, pink wristbands and -- surprise! -- pink merchandise for sale. It's all part of the NFL's breast-cancer awareness campaign.
The pink takeover of the National Football League continued Thursday night as the New England Patriots take on the New York Jets.
Everywhere you looked at the game, you saw pink shoes, pink ribbons, pink wristbands and -- surprise! -- pink merchandise for sale. It's all part of the NFL's breast-cancer awareness campaign.
But if you think buying a $26.95 pink-lined Patriots hat means $26.95 toward the fight against breast cancer, think again. About 12.5 percent of the sales price of NFL-branded "pink" products typically goes to charity, according to NFL spokeswoman Clare Graff. In the case of the hat, that would be $3.37.
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