Writing

The publishing world of the 1980s and 1990s barely exists, or exists only for the biggest author names we all recognize. SMall publishers are all but out of business. They can spend $80,000 to bring a book to market with a few thousand copies. The risk is the book will never sell.

So the choice is digital. There are independent digital operations with real marketing departments, but also those who collect marketing dollars but underperform. So said the authors I spoke with a couple years ago.

And there's Amazon. The sheer volume of authors can bury some very good books. But not all books are good.