Catch 22: Challenging Masculine Leader Stereotypes (2011) [View all]

A two-year old article, but of course it's still relevant.

snip:

The study also found that women are viewed as less qualified in most leadership roles and when women adopt culturally masculine behaviors often required by these roles, such as being assertive or aggressive, they are viewed as inappropriate or presumptuous. Alice Eagly, professor of psychology at Northwestern and co-author of the study calls this ‘the double bind.’

“Masculine qualities are seen as more crucial to leadership, so women are thought to be less qualified than men. We call this the double bind because when women have these ‘masculine’ characteristics and behave in ways that are competitive and ambitious, it’s not seen as a good thing,” Eagly said.

“This is because women are thought of as ‘nice’; they must be nice even when they become leaders, which leads people to question whether or not they’re cut out for the role. If they’re not nice; however, people wonder what’s wrong with them. Men don’t have this problem because they’re never expected to be nice.”

The perceptions of women leaders revealed by the meta-analysis are a direct reflection of gender stereotypes. According to the research, predominantly “communal” qualities, such as being nice or compassionate, are associated with women, and predominantly “agentic” qualities, such as being assertive or competitive, are associated with men.

The bad news, according to Eagly, is that men have a more “masculine” take on leadership than women, and this is problematic because men are more frequently in charge at higher levels and they are often responsible for doing the hiring. If he doesn’t believe a woman is fit for a leadership role, it’s because of the characteristics he believes to be inherent in her gender. This is not only considered stereotyping, but flat out discrimination.

“Discrimination is not something we take pride in as Americans. In order to not be seen as less qualified, women have to be extra good because they have to combat the baseline assumption that they’ll be too kind to do their job well. This creates a double standard and discrimination ¬– and this is just when women are trying to obtain a leadership position. They can’t escape being a woman and they’ll experience a whole host of other problems once they obtain a position of power. They will always have to be both ‘masculine’ and ‘feminine.’”

Eagly believes that one of the ways to combat this type of discrimination is to make people aware of it, which is why this meta-analysis is so important. We’re all affected by it – so start with your own biases.

If, for example, a male and female employee are up for a leadership position at work and you find yourself questioning whether or not the woman could be tough enough for the job, you’ve already let stereotypes creep in and influence your opinion based on the unfair assumptions about what women are capable of as leaders. Essentially, people have to make themselves hyper-aware of these prejudices in order to combat them.