Starbucks CEO announces new requirement for workers [View all]

Since taking over the role as Starbucks' CEO, Brian Niccol has emphasized the need to bring the company back to its roots by focusing on core products, personalizing the coffee shop experience like it once did, and preventing price increases.

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Starbucks imposes a new dress code on all its baristas in North American stores

Starbucks (SBUX) has just imposed a new dress code on its baristas across all North American stores, which will take effect starting May 12. This marks the company's first time updating its dress code in nearly a decade.

"The more defined color palette includes any solid black short and long-sleeved crewneck, collared, or button-up shirts and any shade of khaki, black, or blue denim bottoms," said Starbucks in the announcement.

The company states that this change was made to enhance its iconic green apron by simplifying color options and allowing baristas to focus on crafting beverages and connecting with customers. It also creates a sense of familiarity with the brand, as it has been Starbucks' signature symbol for multiple decades.

https://www.msn.com/en-us/money/companies/starbucks-ceo-announces-new-requirement-for-workers/ar-AA1CZ2zd

I'm not going to buy your overpriced coffee just because your employees dress nicer.