Barack Obama

ARI SHAPIRO, BYLINE: When President Obama won a second term, his campaign, Organizing For America, closed its doors. A few weeks later, Organizing For Action opened for business. The goal is to get people to push his second term agenda. The staff collapsed from thousands down to dozens, but their ambitions remain huge. Sara El-Amine is the group's organizing director.
SARA EL-AMINE: On the State of the Union night we had 1,200 parties across the nation with not a single staffer on the ground.
SHAPIRO: Even without the staff, OFA has the email lists, the spreadsheets and the valuable lessons that Obama's campaign structure gathered over the last six years. For example, El-Amine said, they've studied exactly when to send house party invitations for the best response.
EL-AMINE: The sweet spot for sending - asking people to host an event is about 10 days before the event. The sweet spot for asking someone to attend an event is typically two days before the event happens.
SHAPIRO: She and other OFA leaders spoke at the toney St. Regis Hotel in Washington this morning for about 70 volunteers and donors. Last night, President Obama showed up and described his goals for group.