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applegrove

(126,882 posts)
2. Yes. At the time they had products that in canada were called "President's Choice"
Fri Dec 22, 2017, 11:56 PM
Dec 2017

that were pretty high quality and well sourced and got a following. You knew if you bought an item that had that label that it was really good. The 'President' was the president of the company in canada. I don't think that campaign could translate in the US because President means something else in the US so they did not get the following it had in canada. Don't know if they are still in the US anymore.

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