General Discussion

What's changed is home theater technology. Solid 4k tv, surround sound, and access to thousands of movies? It's a lot easier to stay in instead of spending money. And many young people have zero issue ahoying it up.

Expense. It's crazy expensive now. We only go when there's a perceived benefit to the big screen, some spectacle. "Event" movies. Superman was our last one. Going to see Wicked next week.

Watching a troubled couple trouble over their troubled marriage troublingly? That can wait six weeks for streaming so I can half watch it under a blanket on the couch while idly scrolling through Reddit reviews of the movie I am currently watching - just as Cecil B. DeMille intended!

I think one of the big problems is the compartmentalized marketing. A lot of these movies mentioned, After the Hunt, Christy, etc. I never even heard of until the fact they failed was in the news. (And Die My Love was marketed for maybe a week, because Pattinson/Lawrence were being vaguely amusing during the PR rounds). Glen Powell was on SNL promoting Running Man, and that was the first time I'd ever heard about it.

Our collective attention is splintered to bits, so studios have to decide where to spend their advertising dollars. I'm not sure who these marketing dollars target, but I legitimately have never heard of so many of them.

But Wicked? One Battle After Another? Yeah, I've heard about them. I'm actually ready to stop hearing about Wicked if we're being honest, lol.