New Conservative ads aimed at older men show golfers, Harper but no Poilievre

The Conservatives are using the final week of the election campaign to run advertisements where older men are telling other older men to vote for the party — a closing argument that would have been unthinkable only months ago, political advertising experts say.

In new television ads that are airing regularly during the heavily watched NHL playoffs, the Conservatives are playing one spot in which two seniors are golfing and discussing how tough life is for their children, and another where former prime minister Stephen Harper endorses Conservative Leader Pierre Poilievre.

Neither commercial shows images of Poilievre.

snip

Arnold, now a pollster with Pollara Strategic Insights, said Poilievre's absence is likely an acknowledgement of his low approval ratings among seniors, as recent polling suggests.

snip

Polling data suggests older Canadians are the most likely demographic to hold a negative view of Poilievre, so his absence from recent ads isn't surprising, said David Coletto, founder and CEO of Abacus Data.

more

https://www.cbc.ca/news/politics/last-week-ad-campaigns-conservative-ads-no-pierre-poilievre-1.7514897