I'm a GOP Consultant in Pennsylvania. Our Party Is Blowing It with Latinos.

On the hilly streets of Hazleton, Pennsylvania, tucked into the anthracite coal region that once powered America’s industrial revolution, an expanding group of newcomers go about their daily lives in Dominican-inflected Spanish: running small enterprises, working in the region’s booming logistics and warehousing industries, and sending WhatsApp messages to friends and relatives back in the Bronx and on the island. They’re chasing their version of the American dream in this small, now-majority Hispanic city, as did the Italian, Irish and Slovak immigrants who came before them.

They are the voters who powered Republican victories up and down the ballot in the country’s largest swing state in November. And our party is on the verge of losing them.

Since beginning my career as a Republican strategist in my home city of Philadelphia in 2016, I have been nearly alone among state Republicans in consistently advocating for outreach to this growing group of voters. My firm, which has worked on both local and national campaigns, has produced the only statewide outreach to Hispanic voters for three cycles in a row, putting boots on the ground and messages over the airwaves.

It’s been a striking failure of vision. As a party, we have tended to think that reaching these voters directly would be nice, though not necessary for most campaigns. Now, in light of the 2024 results, it’s clear that this outreach is essential.





https://www.msn.com/en-us/news/politics/im-a-gop-consultant-in-pennsylvania-our-party-is-blowing-it-with-latinos/ar-AA1FZgJh