Fans of the Dead, known as "Deadheads", were inspired by the band's embrace of all things technological, from their pioneering sound systems to their immersive multimedia visuals. Many fans were technologists and engineers themselves, working in Silicon Valley or at universities around America with access to early internet technology – which they were using by the late 1970s to swap hot commodities like Grateful Dead setlists and illegal drugs.

In the 1980s, years before the World Wide Web, a virtual online community emerged called the Well (the Whole Earth 'Lectronic Link). Centred on the San Francisco Bay Area of California, the Well not only thrived in its own right, but proved to be one of the most influential factors in the birth of the internet as we know it today. And its long life was in large part thanks to fans of the Grateful Dead.

The Well was borne out of a project started by writer, activists and businessman Stewart Brand, who began producing a print publication he called the Whole Earth Catalog in the 1970s. Inspired by the back-to-the-land movement which was seeing thousands of hippies across America start up communes, the Catalog was designed to provide "access to tools" – its slogan – that anyone could use to build their lives around the ecological and spiritual principles of the movement.

Howard Rheingold was a freelance writer working from home, looking for ways to socialise – and procrastinate. Having been a devoted reader of the Whole Earth Catalog since its first issue, he was early to the Well, signing up soon after it was launched to the public in 1985.