Meet the foodies Gen Z love

Move over, Jamie and Nigella. Meet Emily English, Gen Z’s foodie

With millions of followers, a tribe of young British female foodies is cooking up a storm on social media. And Emily English is leading the pack

https://www.thetimes.com/article/006cec90-9761-45d7-9352-b8e6c522f8ef

https://archive.ph/RQu4Q


Emma Louise Connolly, aka @thegreedymodel, and, right, Emily English, @emthenutritionist CALZEDONIA/MEGA, CLARE WINFIELD

If you want to know who it is that health-conscious, child-free women my age (I’ve just turned 31) listen to in the kitchen, you don’t need to open a recipe book or look at what’s trending on Netflix. Clue: it’s not Nigella Lawson, 65; Jamie Oliver, who turns 50 next month; or even Meghan Markle, 43. For us there’s a new breed of food gurus: they’re charming, look great in an apron and they all started their careers on Instagram.

You might think my generation survives on Deliveroo and takeaways, but we really do cook and our inspiration comes from our screens. That’s why a report last year by Waitrose found that 18-34-year-olds prefer online recipes and viral videos to cookbooks. My WhatsApp messages with friends are a constant exchange of screenshots and TikToks of our favourite online cooks. All of them are women, busy and (mostly) childless, like us.

The most influential of them all is a 29-year-old blonde nutritionist who grew up on a council estate in Bedfordshire and now cooks in front of a camera in her southwest London kitchen for herself and her husband — watched by her 2.6 million followers. Her name is Emily English.


Emily English. “Scouted as a model, she was told to lose weight. ‘It ruined my relationship with food’” OLA O SMIT/THE TELEGRAPH

While Yotam Ottolenghi has a monopoly on the dinner party, English is the reigning queen of the midweek healthy meal. If you’re over the age of 35, you might never have heard of her. She doesn’t have a Michelin star but she does have an air fryer, is big on protein and cottage cheese (which, thanks to TikTok, has been rebranded from a Seventies diet snack to a superfood), shares ideas for nourishing lunches that can be made in advance and publishes “what I eat in a day” videos explaining her breakfast, lunch and dinner.



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