Kristi Noem slams Bad Bunny as Super Bowl halftime show embraces multicultural fans

Kristi Noem slams Bad Bunny as Super Bowl halftime show embraces multicultural fans

Keith A. Owens
Op-ed contributor


(Detroit Free Press) So it’s clear that most of us will require a translator for the Super Bowl Halftime Show next year, thanks to Bad Bunny, a three-time Grammy Award-winning Puerto Rican American rapper who raps in Spanish (American citizen since birth because Puerto Rico is an American territory, BTW). Bad Bunny was hired for the gig by African American rapper Jay-Z (American citizen since birth because, you know, Brooklyn), who now works for the NFL as their Live Music Entertainment Strategist (lots to unpack there, I know) since 2019, when his Roc Nation partnered with the NFL.

For that heartless transgression of a blatant multicultural infraction perpetrated against America’s Game, my heart really does go out to the white nationalists, MAGA minions and various assorted racists ― including sympathizers and supporters ― whose tireless efforts to erase all color from America are truly impressive, and who came out in force to object to Bad Bunny’s Super Bowl booking. I can’t imagine how tough it must have been to endure Kendrick Lamar’s halftime show last year. Heck, a whole lot of us English-speaking Americans couldn’t understand what the heck he was talking about either, even though we loved the music. But now Jay goes and hires another rapper? From Puerto Rico? And he’s gonna rap in Spanish?

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Football hasn't been a mostly white sport for a long time

But hey, at least the actual game itself will be broadcast in English, right? If anybody even watches the Super Bowl for the game anymore, that is. And at least the quarterbacks will be calling their plays in English, which is also a major relief. Of course, there’s no guarantee that the quarterbacks or the coaches will be white; and for sure no such guarantee can be made about the rest of the players, because if you subtract the dark-skinned guys from the game, then, well, you don’t have a game, do you?

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The economic power of the non-white world

So you know what that means right? About the global expansion thing? Because not only is the United States of America on track to become a majority non-white country within the next two decades (California, the most populous state in the union with a population of nearly 40 million, is already there), but the rest of the world is already predominantly non-white. Has been for quite some time. .....................(more)

https://www.freep.com/story/opinion/contributors/2025/10/07/jay-z-bad-bunny-nfl-super-bowl-noem-maga/86555756007/