SAG-AFTRA Recommends Members Opt-Out Of Meta's AI Feature: "Take Action To Protect Your Likeness"

Source: Deadline

Glenn Garner July 9, 2026 8:49pm

As Meta‘s new AI image feature sparks privacy concerns, the Screen Actors Guild (SAG-AFTRA) is providing tips on how members can protect their image.

In a statement released Thursday by the union, SAG-AFTRA shared instructions on how to “dig into [Instagram‘s] settings” to opt-out of Meta’s newly unleashed Muse Image tool, in order to “protect your likeness.”

“Meta now lets anyone use your Instagram photos in AI images without your consent,” the guild shared in a statement. “SAG-AFTRA recommends that #SagAftraMembers (and all Instagram users) opt-OUT of Meta’s new AI image generation tool, Muse Image. Take action to protect your likeness.”

The post comes after the Creative Artists Agency (CAA) called for Meta to implement guardrails for Muse, despite the behemoth agency rolling out its own AI Vault program to archive its members’ likenesses forever.


SAG-AFTRA recommends members opt-out of Meta's new AI feature.
Costfoto/NurPhoto via Getty Images/Chris Delmas/AFP via Getty Images

Read more: https://deadline.com/2026/07/sag-aftra-recommends-members-opt-out-meta-ai-feature-1236979025/