He is putting the pressure on them.
He wants a cut of the drug company profits.

They're just obnoxious. But I could see this being another trump scam. Not like he'd do anything to benefit us.

On a side note: Who the hell NAMES these drugs?!

Almost all.

Trademarks cannot be common or scientific words.

He only does things that personally benefit himself in some way.

Drug companies didn’t used to be able advertise on TV. The original ads were generic and only mentioned the drugs name. Then pharma said they wanted to tell what it was for. A compromise was made - they could describe what the drug did BUT they also had to list the possible side effects.

The goal, as with any advertising, is to increase demand. The goal here was for patients to ask their doctor about specific drugs. If the doctor didn’t go along often bathe patient found another doctor. Doctor & drug shopping.

Pharma both paid doctors to actively prescribe their drug AND got media reliant on their ad money.

Not only are they annoying, I imagine the cost of drugs has increased significantly because of what these horrible ads cost. I worked in drug advertising long ago. You couldn't do a magazine ad without printing the entire package insert with adverse reactions. Some of those are very long. It's necessary information i think...

He only does things which benefit himself in some way.

Rump don’t GAF about public health. He’s shaking down big pharma IMO.

I always wondered about the rise of these drug ads and their purpose. I believe it might be related to protecting big pharma against law suits claiming harms to consumers. At trial the pharma lawyers will claim you were informed about the possible side effects since you watched these ads on TV. Therefore you were given adequate notice of side effects and you have given your implied consent to accept those risks associated to taking the medication. So the ads may be a good investment in avoiding liability. Case dismissed?

about prescription drugs. Marketing costs are one of the reasons medicine is so expensive.

for changing his mind.

Its well known FatFuck watches more TV than a 70's 10 year old on Saturday morning. This could put a major hurt on the only left leaning cable news/opinion network left at a time when they need it most whilst in the process of being cleaved off of their parent companies leg. This seems like old 80's spy craft shit. Like Pooty fed it to him.
Just my HO

FF!!!

I'd think "transparency and accuracy" are much more of a problem for supplements than for regulated pharmaceuticals. But Brainworm Bob love him some snakeoil, so I suspect he'll let them go, while coming down on drugs with actual effects.

I call bullshit. How long did they go without direct-to-consumer (aka, bug your doctor) ads? Both the media and Big Pharma made money before, and they will continue to do so.

FYI, we are one of only two countries in the world that allow direct pharmaceutical advertising. The other is New Zealand. And we pay far more than the rest of the world for the exact same drugs.

Big Pharma and the media can get fucked. Sick of the lying and half (at best) truths.

If the convicted felon has a problem with the ads, he can request MSNBC to stream Lawrence O’Donnell without commercials directly to his bedroom in the White House.