Return of the 'Old Timer': Cracker Barrel scraps new logo following backlash
Source: NBC New York
Cracker Barrel on Tuesday said it was scrapping plans to go to a simplified logo featuring only the chain's name. The company took heat earlier this month when it announced the new look. Gone was the picture of an older man in overalls leaning against a barrel. The words Old Country Store were also removed.
The change was part of a wider rebrand, which has seen Cracker Barrel update its cluttered, antique-filled restaurants with lighter paint and modern furniture. Many on social media, including Donald Trump Jr., criticized the new logo, with some threatening to boycott unless it was changed back. Sensing an opening, the rival chain Steak n' Shake called the new logo a cheap effort to gain the approval of trend seekers.
In the end, the company has decided to change course. It released the following statement late Tuesday: "We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our Old Timer will remain.
At Cracker Barrel, its always been and always will be about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family. As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon." Shares of Cracker Barrel jumped sharply Tuesday night after the company announced the reversal. But since the debut of the new logo on August 18, shares of Cracker Barrel are down nearly 13%.
Read more: https://www.nbcnewyork.com/news/national-international/return-of-the-old-timer-cracker-barrel-scraps-new-logo-following-backlash/6377097/
Chickenshits. I went on to their site and wrote them a note. I suggest everyone do so.

CrispyQ
(40,265 posts)Someone said the new logo was better for digital media, but they still could have made it interesting.
LiberalLovinLug
(14,521 posts)They wanted to update, do a rebrand? The old one may be outdated but it told a story. A design has to have at least something to attract the eye. How was the new logo trendy?
FakeNoose
(38,773 posts)

COL Mustard
(7,597 posts)But only after they paid them.
msongs
(72,519 posts)Dem2theMax
(11,003 posts)
Norrrm
(3,054 posts)Sneederbunk
(16,845 posts)pecosbob
(8,106 posts)LeftInTX
(34,006 posts)tanyev
(47,910 posts)than comment on a private company's logo choices. Feels like it was only a few months ago.
sop
(16,213 posts)The country's being taken over by a mad man and a bunch of idiots have nothing better to worry about than some old guy on a shitty restaurant's logo. WTF?
Ocelot II
(127,457 posts)I really couldn't care less what they do with their logo.
taxi
(2,544 posts)cannot decide whether to stand with maga who reject a name change, or stand with alt-maga who insist on a name change.
generalbetrayus
(1,239 posts)MrWowWow
(1,383 posts)Last edited Wed Aug 27, 2025, 01:30 AM - Edit history (1)
70sEraVet
(4,932 posts)Cracker Barrel will feature the 'Old Timer' with a darkened, decayed area on his right hand!
Paladin
(31,678 posts)J_William_Ryan
(3,033 posts)Return of the white old timer the racist right rejoices.
Sneederbunk
(16,845 posts)I would hate to be a Cracker Barrel exec.
Lucky Luciano
(11,758 posts)Renew Deal
(84,507 posts)At least for the "left?"
slightlv
(6,625 posts)I never could understand if there was an actual reason or definition behind they're calling it "woke"
Aristus
(70,971 posts)Now the sign is only intelligible to those who can read.
Not the Cracker Barrels core customer base.
Im guessing theyve got pictures on the menus, too, right?
slightlv
(6,625 posts)lonely bird
(2,554 posts)For a couple of reasons
There is no such thing as The Left
It was political for the MAGAts because they are snowflakes
Once Trump opened his anus-mouth it became another distraction and step down the path of global irrelevance
Polybius
(20,914 posts)I'm thrilled the change was voided.
Prairie Gates
(6,359 posts)Come on, now.
Renew Deal
(84,507 posts)There has to be better things to do.
swong19104
(527 posts)People who eat at Cracker Barrel dont want change. Theyre incapable of accepting change.
Clouds Passing
(5,909 posts)Wonder Why
(6,222 posts)RazorbackExpat
(622 posts)Known today as "Coke Zero"
Wonder Why
(6,222 posts)Jack Valentino
(3,385 posts)And ZERO calories..... After starting to drink Diet Coke, I could never stand the full-on sugar version...
Especially liked Diet Coke with LIme..... In regular Coke with lime, you could barely taste the lime,
all the sugar drowned it out...
Prairie Gates
(6,359 posts)It was completely unpolitical, as is this nonsense that they're trying to sell us as controversial and representative of some left-right divide.
RazorbackExpat
(622 posts)Break something that doesn't need fixing to create a controversy about the product and get lots of free publicity, then bend to the will of faithful customers and restore what was broken, just like the New Coke "debacle" of the 1980s
slightlv
(6,625 posts)Other than having it in a restaurant, I've never drunk a coke since then. I'm a caffeine-aholic, and I can't stand coffee. I take my caffeine cold. Took a while to get used to taste of pepsi, and I never did get to the point of being able to drink a regular pepsi. Amazingly, the diet pepsi tasted a lot better to me. Today, I"m hooked on it. Coke lost a long time consumer (of a LOT of their product) when they started messing around with "formulas" back in the 80s. I remember when it happened, one of my coworkers went out and bought CASES of the coke so it'd be a long time before he ran out. I wasn't that bad. (gryn)
Polybius
(20,914 posts)Now, bring back Eskimo Pie's and Land of Lakes!
al_liberal
(486 posts)Once they stopped loaning dentures at the old country store.
William Gustafson
(510 posts)twodogsbarking
(16,000 posts)Try not to touch anything.
Yo_Mama_Been_Loggin
(129,129 posts)That said there are no Crapper Barrel restaurants where I live so I could give a shit less.
USS_Dauntless
(73 posts)DAMN EPSTEIN FILES RELEASED! 🤬
johnnyfins
(2,967 posts)Brunt of this. Workers as always.
slightlv
(6,625 posts)the name of the company on a branded color background. SMDH... some people are so absolutely petty.
IronLionZion
(49,992 posts)White House takes credit for Cracker Barrel logo reversal
https://www.politico.com/news/2025/08/26/white-house-credit-cracker-barrel-logo-00527928
flvegan
(65,304 posts)truthisfreedom
(23,480 posts)so this controversy introduced me to the company as well as the logo(s). I guess its good marketing to screw around with something that gets you in the news these days. Makes me wonder what the food is like.
IronLionZion
(49,992 posts)It's a southern food theme restaurant designed to evoke memories of old timey general stores. Conservatives love it because they fire workers for simply being gay. They've been sued for racial discrimination against minority workers too.
Henry203
(744 posts)With cat 5 cable. I have been to HQ many times. I thought the change was stupid. I am glad they changed it back. It did mean something to the base. It welcomed them and that is ok.
RandiFan1290
(6,617 posts)
Henry203
(744 posts)They were hugely popular. They changed their name to Folks. I knew the owners from selling cash registers. They lost business and never recovered.
I moved into big legal and was an original member of a revolutionary technology company.
If I mention that I was an original member I get an immediate reception.
Names and images matter.
MissouriDem47
(291 posts)Now we can continue not to spend our money there.
twodogsbarking
(16,000 posts)
Torchlight
(5,748 posts)I guess they believe a logo changes the taste of mustard.
marble falls
(68,734 posts)... the new logo at least seemed a corner to make a change on from their image. MAGA 'crackers' have too much stroke for their real numbers.
Katinfl
(516 posts)Bengus81
(9,457 posts)that had been changed. But hey Oncrack barrel...way to BOW DOWN to the MAGA nut jobs in this FUCKED UP COUNTRY. Now they feel even more emboldened to pull their shit again,just like they did with Bud Light.
BTW MAGA Barrel,your revenue won't go up a GD penny. Those nut jobs have probably never been in a CB nor will they now.
Conjuay
(2,705 posts)that has to work this coming Sunday- the place will be MOBBED!
hatrack
(63,633 posts)I'm sure Needy Amin would gladly take credit for that as well . . . .
kacekwl
(8,605 posts)negotiator settled another war. Peace Prize on the way.
Rebl2
(17,018 posts)noticed the old man in the logo, just the barrel. The new logo was borrrring!