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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsU.S. grocery slowdown deepens as shoppers buy fewer items, raising pressure on food companies
https://www.cnbc.com/2026/07/16/us-grocery-spending-slows-in-hit-to-food-companies.htmlU.S. grocery slowdown deepens as shoppers buy fewer items, raising pressure on food companies
Published Thu, Jul 16 2026 7:00 AM EDT
Brandon Gomez
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Shoppers are buying fewer items than a year ago, and grocery sales are declining as weakening unit sales are now outweighing rising prices. That is according to new analysis from Bain & Company using NielsenIQ grocery data shared exclusively with CNBC.
Grocery units, which refer to individual items or products sold, fell 1.8% in June from a year earlier, a sharp reversal from the 0.1% year-over-year growth recorded in June 2025. While prices continue to rise about 2% to 3% year-over-year, that inflation cushion for the industry is no longer enough to keep overall sales growing.
That big grocery stock up trip that costs you $300 in 2019, now costing you $400, said Kurt Grichel, head of Bains Americas retail practice.
Grocery prices are roughly 33% higher than they were in 2019 and fuel costs have spiked. Many lower-income households have also had to cut back spending due to reduced SNAP benefits and tighter program eligibility.
Bains U.S. Consumer Pulse Wave survey conducted in May found 80% of Americans are still trying to spend less, while 28% are actively cutting back on grocery spending. Among those shoppers, 56% said they are trading down to cheaper brands, 49% said they are buying fewer items and 44% said they are relying more heavily on coupons and promotions.
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bucolic_frolic
(56,555 posts)I was in a Grocery Outlet last week. ... they had pound of ground beef ... 93% ... grass fed .... $3.99. They had a boatload of it.
Lot's of last chance stickers in major supermarket retailer. This all puts the squeeze on retailers.
RedWhiteBlueIsRacist
(2,512 posts)badhair77
(5,267 posts)If its not on sale or given as a reward Im not taking it home. I tailor my purchasing to the cheapest healthiest foods and reliable products. And Ive limited what I buy. No more impulse buys.
DFW
(60,963 posts)If prices go up 30% and after-tax income goes up 3% over the same period of time, people can afford less.
Somehow, I don't think that will earn me the Nobel Prize in economics.
31j20b3
(323 posts)like deli-breads and buns, and everything with sweetness that gives a little joy to life
I watch the prices going up, but the little neighborhood store I shop in has maintained it's history as a place to get more reasonably priced produce.
Being of German Slav (Wendish/Sorbian) background on my father's side had that grandmother training me that anything that looks like a sausage is very OK and Wurst Salad (julienned bologna, knockwurst, bratwurst and kielbasa with home canned fermented pickle spears) mit Kartoffeln Rezepte is a pretty cheap prep for three to four days of lunches per week. Peanut butter on celery stalks filling in the missed days.
Intractable
(2,673 posts)I noticed the prices of eggs and beef fluctuated.
The prices at Publix have gone up. Costco, too.
The everyday price for spinach and many other produce items at Aldi is half that of Publix.
newdeal2
(5,718 posts)All the branded food aisles and sodas are outrageously expensive and poor quality. No thanks.