-snip-

We reached out to Iron Faith Records with a list of questions about its content, whether Holm and Davis are the operators of these many AI-generated personas, and if it’s ethical to fail to disclose that an alleged musician is, in fact, an unreal AI-generated persona. We also asked if Iron Faith could confirm that Holm is indeed an ordained reverend. (We found it pretty interesting that an ordained member of the Christian clergy would be cool with promoting music about Nordic gods that often explicitly praises Paganism.)

We went on to exchange a series of emails with Holm, who politely insisted that while the artists appear online as jacked AI-generated constructs, the artists are real people who are not operated by himself and his wife — and their music, he further claimed, is AI-free.

-snip-

Regarding his title of reverend, Holm said that “questions regarding personal credentials or private matters are respectfully considered outside the scope of label operations… However I can insure [sic] that our president is Mr. Holm and he has a vast array of achievements including being a ordained minister.”

-snip-

We first reached out to Iron Faith with a list of questions on Friday afternoon; by Sunday morning, the artist had pumped out three brand-new full-length albums — “Call of the Warhost,” “Ragnarok Rising,” “Eyes of the Valkyrie” — bringing his total up to 12 full-length albums in 2026 alone. Hammer to the Cross has put out 35 full-length albums since 2025; Apexwolf has published a staggering 56 in the same span, including some records with more than 20 songs.

-snip-