Businesses are embracing the AI arms race. But is it worth it?

The vast majority of businesses say they're investing in generative artificial intelligence, but many are struggling to answer one high-stakes question: Where's the ROI?

According to newly available research from organization design and planning platform Orgvue, 92% of surveyed senior decision-makers said their companies have invested in AI tools and technology, up from 88% in 2025 and 82% in 2024. Additionally, 83% of the respondents said their companies are planning to increase their investment this year, up from 80% last year and 77% in 2024.

At the same time, 78% of the respondents said their companies have had AI projects either fail (35%) or remain stuck in a pilot phase (43%), and 32% said they still don’t understand how to make AI work for their business.

So why are they investing? In part, there's a fear of missing out: More than half of the business leaders (57%) said they've deployed AI because their competitors have done so.

https://www.bizjournals.com/seattle/news/2026/05/14/ai-roi-tools-business-managers-fomo.html