Latino Groups Unite to Win Back Hispanic Voters for Democrats in Midterms

Four of the nation’s most prominent Latino civil rights and political organizations are launching a strategic merger this month, seeking to stem the Republican Party’s recent gains among the Hispanic voters the groups aim to represent.

The coalition is composed of UnidosUS Action Fund; Mi Familia Vota; the League of United Latin American Citizens, or LULAC; and the Latino Victory Project. It represents a pact of convenience among legacy organizations that have long operated on their own, often competing for the same donors.

By sharing their door-to-door canvassing operations, messaging and voter databases, the groups are hoping that a centralized “battleground map” can reverse a rightward shift that appeared to reshape the American electoral landscape in 2024 when President Trump saw a surge of Hispanic support.

That came despite a $50 million investment and a flurry of celebrity endorsements, and earlier outreach efforts, all aimed at persuading Latinos to vote for Kamala Harris. Instead, 46 percent of Latino men sided with Mr. Trump.



https://www.nytimes.com/2026/05/14/us/politics/latino-voters-outreach.html