Menopause products are having a hot minute. But doctors urge women to be wary of the marketing surge

DALLAS (AP) — Women suffering through the hot flashes, night sweats, mood changes and sleep problems that can come with menopause — all while looking in the mirror and noticing signs of aging — are being bombarded with products.

More open conversations about menopause and the period leading up to it — called perimenopause — are happening at the same time that marketing has been supercharged by social media. Women are being confronted by lotions and serums and light masks that promise to rejuvenate their faces and necks, dietary supplements claiming to do everything from boost moods to ease hot flashes and gadgets promising to help with symptoms.

“The marketing has gotten very, very aggressive. It’s pervasive,” said Dr. Nanette Santoro, an OB-GYN professor at the University of Colorado Anschutz.

Santoro and other physicians say that before spending lots of money on products that make big promises, it’s important for women to talk to their doctors about what has actually been proven to help — and what could be harmful.

https://apnews.com/article/menopause-perimenopause-products-marketing-edd33e91895f0bbd1498d9697142a9cb