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BlueWaveNeverEnd

(14,362 posts)
Thu Apr 9, 2026, 03:09 PM 2 hrs ago

Philz coffee chain, founded in SF, removes Pride flags to make customers feel more welcome

https://www.sfgate.com/food/article/philz-outrage-flag-policy-22197681.php

'No idea what he’s thinking': New policy at Philz Coffee causes outrage

Executives recently made the decision to remove pride flags from its cafes



Philz, the coffee chain that was founded in San Francisco and has been operating for more than 20 years, is facing backlash for making the decision to remove pride flags from its cafes.

According to a petition that employees launched a few days ago, this “recent decision to remove pride flags from their stores has left many team members and customers feeling confounded and unsupported.”


“The pride flags within the stores hold deep meaning and value to both staff and visitors, symbolizing that these locations are safe and welcoming spaces for all individuals, regardless of sexual orientation or gender identity,” it continues.

But Philz CEO Mahesh Sadarangani says this measure will make the Bay Area-born cafe chain more welcoming to customers.

“Our longstanding support of the LGBTQIA+ community is unchanged,” Sadarangani said in an emailed statement to SFGATE. “We are working toward creating a more consistent, inclusive experience across all our stores, including removing a variety of flags and other decor. This is a change in how our stores look, not in who we are,” he continued, adding that the company plans to hold a pride event in June.
16 replies = new reply since forum marked as read
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JT45242

(4,051 posts)
1. I believe what you do more than what you say Mahesh ....you are saying you do not support LBGTQIA+
Thu Apr 9, 2026, 03:15 PM
2 hrs ago

I hope that all who support our LGBTQIA+ friends boycott this store forever.

I hope that all those who don't support out LGBTQIA+ freinds boycott the store as well because you "used to be woke"

Mahesh, you deserve to go out of business for doing the wrong thing.

Don't live anywhere near there, but will let everyone I know who does to stay away.

agingdem

(8,882 posts)
7. And possibly close..
Thu Apr 9, 2026, 03:30 PM
2 hrs ago

If the pride flag was part of the ambience and patrons were aware of its significance…and they kept coming, then who the fuck was uncomfortable?..

pat_k

(13,431 posts)
4. The ONLY people who could conceivably feel "more welcome" are Christian Nationalists, bigots, racists, and homophobes.
Thu Apr 9, 2026, 03:28 PM
2 hrs ago

And the statement in support of LGBTQIA+ ensures those frightened, Un-American, Un-Christian assholes hellbent on passing laws that impose their narrow beliefs on those who do not share their beliefs will shun the place.

Go going. Brilliant "equal treatment" policy: Alienate Everyone!!!

B.See

(8,548 posts)
6. So, their idea of "inclusion" is
Thu Apr 9, 2026, 03:29 PM
2 hrs ago

to cave to the anti-DEI / anti-inclusion / anti-integration mentalities by removing 'a variety of flags?'

"We're still diverse and pro inclusion. But shhhh... don't show it."

An idea maybe a bit more palatable... MAYBE, if we WEREN'T living under a FASCIST regime where everything/ everyone not straight, white, and Evangelical WEREN'T being DEMONIZED at every fkn opportunity.

Bettie

(19,750 posts)
12. Well, in doing that he made some customers feel unwelcome
Thu Apr 9, 2026, 03:37 PM
1 hr ago

probably customers who went out of their way to go there, because of that feeling of being welcomed.

But, I think this explains it all: In 2025, however, the company made headlines when private equity firm Freeman Spogli & Co. bought it for $145 million — and when dozens of employees who invested in the company early on lost their stock options as a result. Today, it operates over 60 locations throughout the state, with shops as far south as Orange County and the Inland Empire.

Private equity never makes anything better.

usonian

(25,588 posts)
13. Agree with Coventina. Philz was sold.
Thu Apr 9, 2026, 03:38 PM
1 hr ago

"Nothing possible could suck," right?

Originally founded in 2003 in San Francisco’s Mission District by Phil Jaber and his son, Jacob, Philz was originally known for its unique, made-to-brew coffees and homey atmosphere. In 2025, however, the company made headlines when private equity firm Freeman Spogli & Co. bought it for $145 million — and when dozens of employees who invested in the company early on lost their stock options as a result.

Ilikepurple

(712 posts)
15. I feel private equity has ruined the character and product of so many local businesses
Thu Apr 9, 2026, 03:55 PM
1 hr ago

It’s surprising how many of the businesses remain successful on reputation after the heart of their operation is removed. It’s also surprising how many times these buyouts fail. Risk big, win big I guess. It’s hard to decline the boatloads of money you might be offered for your brewery, coffee house, restaurant, food manufacturer, veterinarian clinic or whatever, but it seems the desire to own and run a business as a source of pride, achievement and dollars often becomes just the latter. It often starts with expansion into new locations or markets, often using venture capital, to get noticed then the buyout from either private equity or large corporate competitors happens. I’m sure this is the dream for many small business owners for others it is just hard to turn down an unreasonably sweet offer, no matter the source.
Obviously, this is a generalization, but I’m a little cranky about the business models from both the buyer and seller sides, although I fully understand the market realities and we consumers might be ultimately to blame. The original businesses’ ethical practices and quality of products or services live on only by reputation as they give way to a somewhat myopic focus on increasing margins and revenue.
I’ve encountered so many businesses personally and professionally that have changed so much through their growth or their private equity purchase, but I admit I still use many of their services or products. I still go to my now private equity owned vet, even though the service has a totally different vibe. I have used the same accountant team(for lack of a better word) even though the original firm was bought by a larger firm which then turned into a national firm. I buy grocery products from regional manufacturers that are now wholly owned by either private equity or one of the big food conglomerates. Often the product suffers, but switching is hard when many of its competing products have already been bought up and enshitified. It’s hard to vote with your dollars when the choices converge. I just try to buy local when I can, but if you live in a hot market many things don’t stay local for long.

mwmisses4289

(4,274 posts)
16. At least two of the companies mentioned, Boot Barn and El Pollo Loco,
Thu Apr 9, 2026, 03:56 PM
1 hr ago

at least in our area, are gone. Not sure if it's just our area, or narion wide.

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