They see their customer base shrinking so they will make an about face to save the income.

Turning away from an identity you've been completely invested in is a big hurdle -- particularly in MAGA strongholds where many believe "everyone" is MAGA (a false belief because at least 1 in 5 was always is anti-MAGA -- those folks are no longer keeping their heads down and the number is growing).

Things can turn around fast. As those who have suppressed doubts so as not to endanger their sense of belonging see others speaking out, those doubts are allowed to take hold and grow. The tide seriously turns when anti-MAGA becomes a "status" group of sorts -- a new group to which one can find that sense of belonging.

Humans are social creatures and social forces are far more powerful than rational thought.

Sorry, that's the gig.

When the podcasters turn away from the cult leader, they turn on the podcasters. When the podcasters come back, which they inevitably will, they’ll be welcomed back.

These cultists are people who have no values, no principles, no morals, they just have blind loyalty. They’ll justify anything the cult leader does, even when it’s diametrically opposite of what he previously “stood” for.

He’s the “no new wars” guy. Starts a war and they love it. He’s the “low prices on day one” guy. Prices go up, they say you need to be patient, the golden age is coming.

You’re attributing reason to people who have none.