General Discussion
Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsAmerica's 2nd Biggest Burger Chain Admits Defeat--490 Wendy's Shut Down
In a move that sent shockwaves through the fast-food industry, Wendy's announced plans to close between 200 and 350 U.S. restaurants by the end of 2025. The decision follows a 4.7% drop in same-store sales for the third quarter of the year, marking one of the steepest declines in the company's recent history. As the news spread, loyal customers, employees, and franchise owners were left grappling with uncertainty about which locations would shutter and what the future holds for the iconic chain.
Behind the Closures: Project Fresh and Financial Pressures
Wendy's leadership attributed the sweeping closures to persistent declines in sales and the need to stabilize the company's finances. Interim CEO Ken Cook cited "Project Fresh," a strategic initiative aimed at closing underperforming restaurants to strengthen the brand's overall health. While the company has not released a public list of affected locations, the closures are expected to impact communities across the country, particularly in areas where Wendy's has long been a staple.
The company's U.S. footprint, which includes roughly 6,000 locations, will shrink significantly as a result. Franchisees, who operate the majority of Wendy's restaurants, are under mounting pressure to reinvest in remaining stores and adapt to a rapidly changing market. Many face difficult decisions about staffing, operations, and long-term viability as the chain's presence contracts.
Ripple Effects for Workers and Local Economies
The closures are poised to trigger substantial job losses, with thousands of employees facing the prospect of unemployment in an already competitive labor market. The impact extends beyond direct job cuts: local suppliers, delivery drivers, and service providers who depend on Wendy's business will also feel the strain. Landlords may struggle to find new tenants for restaurant properties, and local governments could see a dip in commercial tax revenue.
https://www.msn.com/en-us/money/news/america-s-2nd-biggest-burger-chain-admits-defeat-490-wendy-s-shut-down/ar-AA1Qx1M7
hlthe2b
(112,148 posts)-was over $7 when I bought one for a colleague. Meanwhile, KFC's BIG chicken sandwich is just $4.60.
Granted, I don't really frequent fast food restaurants, but that little bit of anecdote has me wondering if my Wendy's (less than positive) impression is the exception...
Still, it is a disturbing economic trend.
tavernier
(14,087 posts)They have The Best salads! The apple and pecan with blue cheese and pomegranate dressing and added crispy chicken is just wonderful! They have a much nicer selection of entrees besides the usual burger or chicken. Thats a shame.
Traildogbob
(12,172 posts)The chocolate Frosty. I Never eat at fast foods, put I liked the frosty, it took two straws and 45 minutes to finish.
I know it had no health quality but it would last a long while on a road trip. And cool ya down after a hot day.
tavernier
(14,087 posts)Nutritious and lots of good choices for toppings. Their chili also tastes great to me and a nice choice on a blustery day. I was disappointed when other fast food places took away healthier options - I was a home health nurse for years on the road, and I didnt want burgers and fries when I only had time to swing into a fast food place. Even now when my job is no longer on the road, I will pop in occasionally for one of their salads.
Traildogbob
(12,172 posts)Having an option for those potatoes on a road trip is perfect.
Traildogbob
(12,172 posts)Will replace them with the Trump cheese Berder
Its a shame the King Burger already exist.
MAGA Berder. The Mascot will be a little girl like Wendy, but she will dress like a Trump teen pageant swim suit contestant. And must be 13 years old. But no 5 year old allowed to be one.
Dulcinea
(9,457 posts)I rarely eat fast food--only when I'm traveling--but I like Wendy's because I can order a baked potato if I don't want anything too heavy. Plus, it balances out my chocolate Frosty!
33taw
(3,266 posts)MichMan
(16,305 posts)Only 5% are closing
UT_democrat
(189 posts)A bit longer
B.See
(7,332 posts)responded better to customer complaints. Wrote em off years ago.
democratsruletheday
(1,782 posts)but I love Wendy's and always have. I have been loyal to them since I first at at one in 1978 as a 2nd grader. I have no idea what they're doing wrong...rough biz.