Remember Newt Gingrich? Every time his face pops up now, I wince, and when he speaks, I feel pain. Recently.....

......I endured such a moment and was reminded of Newtie's master plans when he engineered the big Repub takeover of Congress in 1992. Part of these plans was to train his evil minions to constantly repeat the same talking points and use the same loaded language to describe and disparage Democrats. Trump has obviously take this to new and extreme levels as we are now deemed rapists and communists. So, it seems almost quaint, but not quite, to look back at his instructions to his minions.

Training materials: In 1990, Gingrich's political action committee, GOPAC, circulated a memo titled "Language: A Key Mechanism of Control" to Republican candidates. It explicitly taught them how to "speak like Newt".
The memo provided a list of "Contrasting Words" for describing opponents (originally Democrats), which included: decay, failure, collapse, crisis, destructive, sick, pathetic, lie, liberal, betray, consequences, traitors, corruption, incompetent, and shame.
It also provided a list of "Optimistic Positive Governing Words" for Republicans to use to describe themselves, such as: change, opportunity, moral, courage, reform, freedom, and vision.

(This from Google's AI analysis)