Delta airlines has announced a new surveillance pricing plan: they're going to feed an AI the nonconsensually harvested personal data that data-brokers and credit bureaux hold on you to predict the maximum you're willing to pay, and then price their tickets accordingly:

https://fortune.com/2025/07/16/delta-moves-toward-eliminating-set-prices-in-favor-of-ai-that-determines-how-much-you-personally-will-pay-for-a-ticket/

Data-brokers hold all kinds of data on you, from the "legitimate" information about everywhere your car has driven, to everywhere point in space that the Bluetooth radios on your phone and headphones have passed, to everything you've bought, to every website you've visited and every search you've performed. They also buy data that has been straight up stolen from you by spyware implanted on your phone:

https://www.404media.co/a-startup-is-selling-data-hacked-from-peoples-computers-to-debt-collectors/

All of this can be merged into a single file that you have no right to scrutinize, let alone redact. Biden's Consumer Finance Protection Bureau passed a rule banning all this shit, but Trump illegally killed off that rule:

https://pluralistic.net/2025/05/15/asshole-to-appetite/#ssn-for-sale

Capitalism's highest form of creativity is finding ways to rip you off, and the business world's most creative minds have found a million ways to exploit this data, including surveillance pricing. For example, McDonald's has invested in a Kiwi startup called Plexure that offers to help restaurants jack up the price of your usual order on payday, when you can afford to pay more:

https://pluralistic.net/2024/06/05/your-price-named/#privacy-first-again

. . .