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Sydney Sweeney Blue Jean Ad Sparks Controversy, but Eugenics in Fashion is nothing new. (Original Post) ihaveaquestion Jul 28 OP
Knr NNadir Jul 28 #1
It amazes me what people take offense over. The Mouth Jul 31 #35
This message was self-deleted by its author PeaceWave Jul 31 #37
Is it really a controversy ? JI7 Jul 28 #2
The video is long but you can get the main idea after a couple of minutes. Iris Jul 28 #4
I can't watch the video right now so just did a search JI7 Jul 28 #5
This message was self-deleted by its author 58Sunliner Jul 28 #6
There is more than one ad, but let me know when poc do this exact ad. 58Sunliner Jul 28 #7
Not just stereotypical attractive SocialDemocrat61 Jul 28 #8
It's said about non white people considered attractive also JI7 Jul 28 #10
Not the point SocialDemocrat61 Jul 28 #13
That seems like looking for a reason to be offended EdmondDantes_ Jul 28 #15
More than just one person on YouTube SocialDemocrat61 Jul 28 #16
"Sounds like something out of 1930s Germany..." TheProle Jul 28 #17
Still sounds like SocialDemocrat61 Jul 28 #19
Adriana Lima has good genes... and identifies as Afro-Brazilian. WarGamer Jul 29 #28
Irrelevant SocialDemocrat61 Jul 29 #30
Simply because she's "trendy" right now... WarGamer Jul 29 #32
Maybe SocialDemocrat61 Jul 30 #34
I tend to steer away from easily offended people. Bluesaph Aug 3 #53
Maybe they are SocialDemocrat61 Aug 3 #54
We also can see where culture waring has NOT gotten us..the White House Bluesaph Aug 3 #55
Democrats don't culture war SocialDemocrat61 Aug 3 #56
Another one of American Eagle's main spokespeople is Coco Gauff, so there is that Celerity Jul 28 #12
It's the messaging SocialDemocrat61 Jul 28 #18
It's wordplay. genes jeans, get it? pcdb Jul 29 #27
How is that being a puritan? SocialDemocrat61 Jul 29 #29
I finally watched it today SickOfTheOnePct Jul 29 #33
Apparently for some, i.e. those who look for fault in everyone. Why, it's 1930's Germany all over again! Abolishinist Jul 28 #24
She threw a maga themed SocialDemocrat61 Jul 28 #3
This message was self-deleted by its author Celerity Aug 1 #42
Sounds maga themed SocialDemocrat61 Aug 1 #44
This message was self-deleted by its author Celerity Aug 1 #45
I'm not going to play thought police SocialDemocrat61 Aug 1 #46
I prefer to focus on truly dangerous people who are in actual positions of power to pursue horrific racist/christofash Celerity Aug 1 #47
And you have every right to focus SocialDemocrat61 Aug 1 #48
Not the point, not even a good spin on your part. Abolishinist Aug 2 #51
Bill Maher sucks SocialDemocrat61 Aug 3 #52
Starting off with "I don't know who Sydney Sweeney is" was a bad rhetorical choice Prairie Gates Jul 28 #9
+100 Celerity Jul 28 #11
It reminds me of those who proudly proclaim SocialDemocrat61 Jul 28 #14
Use Google? Really? thought crime Jul 28 #20
Most don't proudly proclaim it womanofthehills Aug 1 #49
Whatever works for you is great SocialDemocrat61 Aug 1 #50
Good point about the pride of ignorance fujiyamasan Jul 28 #21
You're giving ad execs too much credit SocialDemocrat61 Jul 28 #22
That's probably true fujiyamasan Jul 28 #23
I don't know what else she's done but she was in Season 2 of The Handmaid's Tale. Crunchy Frog Jul 29 #26
It all depends on what one regards as "culture." For many years when I was a kid in the lab, people would come in... NNadir Jul 31 #38
We've come a long way as a society. LudwigPastorius Jul 28 #25
She's a Magat obamanut2012 Jul 29 #31
She does have great genes for what is considered DenaliDemocrat Jul 31 #36
This "controversy" is the height of stupidity Justice Brandeis Jul 31 #39
Seems to be working: EX500rider Aug 1 #40
This message was self-deleted by its author PeaceWave Aug 1 #41
then there is this: Celerity Aug 1 #43

The Mouth

(3,395 posts)
35. It amazes me what people take offense over.
Thu Jul 31, 2025, 03:21 PM
Jul 31

Dolts who can't tell the difference between a pun and eugenics.

Response to The Mouth (Reply #35)

Iris

(16,708 posts)
4. The video is long but you can get the main idea after a couple of minutes.
Mon Jul 28, 2025, 08:51 AM
Jul 28

It's not a controversy as much as it is an example of how the kinds of conspiracy theories the right operates under, along with the dog whistling, shows up all around us.

JI7

(92,714 posts)
5. I can't watch the video right now so just did a search
Mon Jul 28, 2025, 09:07 AM
Jul 28

and read about it but it. Maybe there is more to it which there video goes into but it seems like the "genes" part is what is supposed to be controversial.

I haven't seen the ad itself but I would just think the "good genes" refers to ber being the stereotypical attractive female but not really about race. There are non white girls that have that same look so it just seems like that's what it's about.

Response to JI7 (Reply #5)

SocialDemocrat61

(5,809 posts)
8. Not just stereotypical attractive
Mon Jul 28, 2025, 09:57 AM
Jul 28

but a blonde-haired, blue eyed, white woman saying she has "good genes". Sounds like something out of 1930s Germany.

JI7

(92,714 posts)
10. It's said about non white people considered attractive also
Mon Jul 28, 2025, 10:33 AM
Jul 28

And often about black and other non whites that tend to age "better" becsuse of darker skin. People say it's the genes.

SocialDemocrat61

(5,809 posts)
13. Not the point
Mon Jul 28, 2025, 11:18 AM
Jul 28

It's what the ad campaign by AE is saying. No one should be making excuses for them.

EdmondDantes_

(950 posts)
15. That seems like looking for a reason to be offended
Mon Jul 28, 2025, 11:45 AM
Jul 28

They have models who aren't white and it's a play on words. I'm also not sure that seemingly one random person on YouTube qualifies as "controversy".

WarGamer

(17,964 posts)
28. Adriana Lima has good genes... and identifies as Afro-Brazilian.
Tue Jul 29, 2025, 03:22 AM
Jul 29

Would you be upset if she did the same commercial?

SocialDemocrat61

(5,809 posts)
30. Irrelevant
Tue Jul 29, 2025, 05:43 AM
Jul 29

Adriana Lima didn’t do the ad. Instead the chose a blonde haired, blue eyed, white woman.

SocialDemocrat61

(5,809 posts)
34. Maybe
Wed Jul 30, 2025, 01:54 AM
Jul 30

But it’s still shows a bit of cluelessness and insensitivity on their part. And people will read into things based on their personal experiences. If someone is offended by something, I’m not going to tell them that they are wrong just because I’m not offended. That’s just playing thought police.

Bluesaph

(982 posts)
53. I tend to steer away from easily offended people.
Sun Aug 3, 2025, 01:15 AM
Aug 3

As I’ve aged I have weeded out some folks from my life. The easily butt hurt are on the top of the list. Ain’t no one got time for that shit.

With so many real controversies anyone making a big deal over a pun is doing themselves a disservice.

SocialDemocrat61

(5,809 posts)
54. Maybe they are
Sun Aug 3, 2025, 01:20 AM
Aug 3

But I’ve seen many outside of the DU bubble who have issues with the ad. I’m not going to play thought police and tell them they are wrong for being offended. Most are people of color and democrats won’t win elections by belittling their concerns.

Bluesaph

(982 posts)
55. We also can see where culture waring has NOT gotten us..the White House
Sun Aug 3, 2025, 01:25 AM
Aug 3

People need to toughen up. Find a nice way to say that maybe. I’m too impatient.

SocialDemocrat61

(5,809 posts)
56. Democrats don't culture war
Sun Aug 3, 2025, 01:31 AM
Aug 3

at least not most elected democrats. They tend to do and say nothing. Republicans love to culture war to rile up their base. Democrats have to give people a reason to vote for them and telling groups they need to vote for them that they are wrong for being offended about something is not going to encourage them believe democrats are on their side and come out to vote.

Celerity

(52,179 posts)
12. Another one of American Eagle's main spokespeople is Coco Gauff, so there is that
Mon Jul 28, 2025, 10:56 AM
Jul 28
Coco x American Eagle: The Making Of





SocialDemocrat61

(5,809 posts)
18. It's the messaging
Mon Jul 28, 2025, 12:26 PM
Jul 28

They didn’t say Gauff had “good genes” like they did with the blonde haired, blue eyed, white woman.

Abolishinist

(2,786 posts)
24. Apparently for some, i.e. those who look for fault in everyone. Why, it's 1930's Germany all over again!
Mon Jul 28, 2025, 09:29 PM
Jul 28

Angela, besides being an expert in permaculture, is also a self-proclaimed expert on the ethics of fashion and how it relates to fascism.

Parkrose Permaculture is a family-run farmette on 1/4 acre in Portland, OR. Angela has more than 25 yrs experience in permaculture and specializes in perennial food crops, unusual fruit, beekeeping, duck/chicken-keeping, domestic skills, and unschooling.


Aha! I knew it, the Portlandia connection! I wonder if they consulted with her on the Colin the Chicken episode. Hmmm. Why I bet Colin was raised on her farmette!


Response to SocialDemocrat61 (Reply #3)

Response to SocialDemocrat61 (Reply #44)

SocialDemocrat61

(5,809 posts)
46. I'm not going to play thought police
Fri Aug 1, 2025, 04:10 PM
Aug 1

and tell people what they should and shouldn’t be offended by. Those who had issues with the ad have every right to have those issues and every right to voice them. I’m not going to censor them or tell them to self censor. There enough on the right who do that.
But to get back to the birthday party, it does seem to be a bit tone deaf. If they threw a party with everyone wearing German uniforms with red arm bands or white hoods, even if their intent was pure, it’s going to be perceived in a certain way, especially when in the public eye. For public figures often perception is greater than reality.

Celerity

(52,179 posts)
47. I prefer to focus on truly dangerous people who are in actual positions of power to pursue horrific racist/christofash
Fri Aug 1, 2025, 04:25 PM
Aug 1

policies that carry the force of law, not some spun up 'controversy' about some jeans advert using word-play puns and Hollywood starlets to sell denim. This constructed performative outrage/overreaction just further reinforces RW-pushed negative stereotypes about our party and unnecessarily opens us up to ridicule.

Things like this below are what I find to be far more impactful in a negative way for the nation and thus of far more import:

The Shadow Cabinet: Project 2025's Continued Conquest of American Power

https://www.democraticunderground.com/100220529443




SocialDemocrat61

(5,809 posts)
48. And you have every right to focus
Fri Aug 1, 2025, 06:14 PM
Aug 1

on the issues and matters that you care most about and want to focus on. And as I would never tell you that you’re wrong to focus on those matters, I’m not going to tell anyone else that they are wrong for being offended by something and voicing their opinion. Nor would I spend any energy defending a rich, entitled celebrity for their actions. I don’t care if it’s Beyoncé, George Clooney, Bill Maher or Kid Rock. They have plenty of employees who are paid to defend them.

Abolishinist

(2,786 posts)
51. Not the point, not even a good spin on your part.
Sat Aug 2, 2025, 09:56 PM
Aug 2

What she posted was this...

some spun up 'controversy' about some jeans advert using word-play puns and Hollywood starlets to sell denim. This constructed performative outrage/overreaction just further reinforces RW-pushed negative stereotypes about our party and unnecessarily opens us up to ridicule.

Most posting on DU prefer to WIN the upcoming elections. If one considers, as I and most others do, this 'viewpoint' on the ad to be a 'negative' in achieving that goal, then those putting forth this f'ing BS should be taken to task. This goes way beyond the 'oh, I respect everyone's opinion and they should have the right to say whatever they want' to crap. Do you want to win the next election, or are you and your crowd going to make a big deal out of nothing, because even though YOU somehow compare this to 1930's Germany, most people don't.

And by the way, even though you push the whole 'she has blonde genes' trope to make your point, in the real world her carpet doesn't match the drapes.

Prairie Gates

(6,372 posts)
9. Starting off with "I don't know who Sydney Sweeney is" was a bad rhetorical choice
Mon Jul 28, 2025, 10:06 AM
Jul 28

It's just like when somebody massively famous is mentioned here and a bunch of posters chime in "Never heard of them" as if that's something to be proud of. Obviously, the more famous somebody is (i.e., Sidney Sweeney), the greater the self-own of what is actually a pretty petulant move, "I don't know who that is, harrumph!" I suppose this is fine enough for internet posters who stopped paying attention to culture in 1978, but being out of touch is not a selling point when you're doing cultural criticism.

Apart from that embarrassing faux pas, there's a lot good in the analysis. I just wish people would cut the shit whereby they think it's a point of pride to be ignorant.

Celerity

(52,179 posts)
11. +100
Mon Jul 28, 2025, 10:44 AM
Jul 28
It's just like when somebody massively famous is mentioned here and a bunch of posters chime in "Never heard of them" as if that's something to be proud of. Obviously, the more famous somebody is (i.e., Sidney Sweeney), the greater the self-own of what is actually a pretty petulant move, "I don't know who that is, harrumph!" I suppose this is fine enough for internet posters who stopped paying attention to culture in 1978, but being out of touch is not a selling point when you're doing cultural criticism.


thank you!!

SocialDemocrat61

(5,809 posts)
14. It reminds me of those who proudly proclaim
Mon Jul 28, 2025, 11:23 AM
Jul 28

that they don't own a TV. As if that is something that makes them superior.

If I don't know who someone is I google them, which is what everyone should do. However, so many here seem to only watch cable news and nothing else, it make sense that the world is passing them by.

thought crime

(812 posts)
20. Use Google? Really?
Mon Jul 28, 2025, 12:34 PM
Jul 28

No, I think for Myself ! Or if that doesn’t work, which is often the case, I use DuckDuckGo; sniff, sniff.

womanofthehills

(10,408 posts)
49. Most don't proudly proclaim it
Fri Aug 1, 2025, 06:51 PM
Aug 1

They don’t want to take time away from their phones to watch tv when much more interesting stuff is on our phones.

For me it was - why pay money for cable tv when I’m into my phone? If I watch tv besides internet time - I would have no time to do anything. I’ll brag - no tv for 12 or more years. Think of the thousands of dollars saved by not having cable.

SocialDemocrat61

(5,809 posts)
50. Whatever works for you is great
Fri Aug 1, 2025, 07:34 PM
Aug 1

TV, laptop, phone, tablet etc. And I never said most. I just stated that there are those who do. I once worked with a person who would go out of their way to announce it every day and sometimes with the very little relevance to the topic at hand. It became a running joke on the team. We even considered starting a pool for at what hour they would do it.

fujiyamasan

(723 posts)
21. Good point about the pride of ignorance
Mon Jul 28, 2025, 04:34 PM
Jul 28

And that goes for many things, including pop culture. If you’re going to critique some aspects of it you should have some idea of what you’re talking about. I’m not saying you need to sit through a Sydney Sweeney movie (that would be cruel), but have some idea of why she’s famous (and let’s be honest it’s mostly due to her being willing to do nude scenes and having large… you get the idea). She’s now on everything. She has a soap named after her (which markets itself as something she bathed in) and an ice cream flavor at Baskin Robins.

The AE ad campaign is weird. I mean the play on genes is one thing, but I think when you have a blonde haired blue eyed woman saying she has “good genes” people start to raise an eyebrow.

The “controversy” may well be contrived, because any ad exec would know how this could be interpreted.. but it still gets buzz and that gets people into the stores, which in itself is a challenge with inflation and tariffs. Anyone remember the ads by American apparel years ago? I mean the stuff was veering on soft porn.

All publicity is good publicity?



fujiyamasan

(723 posts)
23. That's probably true
Mon Jul 28, 2025, 04:44 PM
Jul 28

Mostly overpaid, and I’d be ok with GenAi taking over some of those marketing jobs to be honest (uh oh, I’ll be stoned by some here for saying that).

But they know that two things get eyeballs: sex and controversy.

Crunchy Frog

(28,076 posts)
26. I don't know what else she's done but she was in Season 2 of The Handmaid's Tale.
Tue Jul 29, 2025, 02:17 AM
Jul 29

Was quite good.

If she's a MAGA that's disappointing.

NNadir

(36,654 posts)
38. It all depends on what one regards as "culture." For many years when I was a kid in the lab, people would come in...
Thu Jul 31, 2025, 04:52 PM
Jul 31

...report what was on the latest episode of some television show series, Seinfeld, LA Law, whatever, and I had no idea about what they were talking. In some of the conversations these people would be speaking as if the characters were real people.

In general, they were fairly good scientists, but I'd like to suggest that they could have been better scientists if the fully embraced the culture behind their work, science.

Last year, my son brought home his girlfriend, a nuclear engineer from an inland state where they are both graduate students, who had never been to New Jersey. We rented a place at a New Jersey Beach where - I didn't know this - the "reality(?) show" Jersey Shore was filmed, Seaside Heights. To try to understand "New Jersey culture" apparently she watched the show (with my son).

So my wife and I who had never seen the show, got a few episodes out of the library and watched them.

We were appalled. (We live near Princeton, where people like Albert Einstein, Robert Oppenheimer, John Von Neumann, Kurt Wiles, Alan Turing, Toni Morrison, on and on and on worked and lived.)

I'm not a cultural anthropologist. I do feel educated enough and well within my rights to take short peeks into other cultures and be happy to understand that while I may not know much about a culture, I'm comfortable saying I'm not willing to go deeper. There isn't time in one's life to not rely in many instances on snap judgements.

(I have no problem with people rejecting New Jersey from watching Jersey Shore. As the best State in the Nation, and a geographically small state, we're overcrowded. I will say that as a young man growing up on Long Island, my opinion of New Jersey was rather poor, but it turned out that I was, just in time, disabused of my ignorance.)

I don't know who Sydney Sweeney is, and frankly I don't care, but I do think there is a genetic reductionist intent for the double entendre and frankly, I find it offensive, but not so much that I'm willing to spend all that much time on it.

The planet is going fascist, and while the ad may be trivial, I do see it as racist, and as I am more than a little raw over the affair, I feel comfortable with my outrage. I really don't need to know more about Sydney Sweeney to feel it.

DenaliDemocrat

(1,687 posts)
36. She does have great genes for what is considered
Thu Jul 31, 2025, 03:24 PM
Jul 31

Conventionally attractive.

I mean, nice face, large breast, good skin, low body fat. All that is genetically determined.

I find the outrage kind of silly.

Justice Brandeis

(311 posts)
39. This "controversy" is the height of stupidity
Thu Jul 31, 2025, 06:28 PM
Jul 31

That some people with too much time on their hands can get so agitated is really baffling.

EX500rider

(11,979 posts)
40. Seems to be working:
Fri Aug 1, 2025, 02:58 PM
Aug 1
Sydney Sweeney headlines
American Eagle’s fall denim campaign. Sweeney’s latest sultry photo shoot has been credited with a 15% boost in the company’s stock.

Response to EX500rider (Reply #40)

Celerity

(52,179 posts)
43. then there is this:
Fri Aug 1, 2025, 03:39 PM
Aug 1




https://variety.com/2025/digital/news/jd-vance-sydney-sweeney-american-eagle-jeans-ads-democrats-nazi-1236476449/

Vice President JD Vance gleefully weighed in on the controversy over Sydney Sweeney’s ad for American Eagle jeans — encouraging liberals to keep the outrage coming. “My political advice to the Democrats is continue to tell everybody who thinks Sydney Sweeney is attractive is a Nazi,” Vance said jokingly on Friday’s episode of the conservative “Ruthless” podcast. “That appears to be their actual strategy.”

Vance, mining the political vein of the latest culture-war clash, continued, “I mean, it actually reveals something pretty interesting about the Dems, though, which is that you have, like, a normal all-American beautiful girl doing like a normal jeans ad, right? They’re trying to sell, you know, sell jeans to kids in America and they have managed to so unhinge themselves over this thing. And it’s like, you guys, did you learn nothing from the November 2024 election?”

“I actually thought that one of the lessons [Democrats] might take is we’re going to be less crazy. And the lesson they have apparently taken is we’re going to attack people as Nazis for thinking Sydney Sweeney is beautiful,” Vance told the hosts of “Ruthless,” who recently inked a licensing deal to join Fox News.

“Great strategy, guys. That’s how you’re going to win the midterm, especially young American men.” “So much of the Democrats is oriented around hostility to basic American life. So you have a pretty girl doing a jeans ad and they can’t help but freak out,” Vance said. “It reveals a lot more about them than it does us.”

snip


https://mediabiasfactcheck.com/variety-magazine/

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