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Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region ForumsBringing Back Nonvoters

https://prospect.org/blogs-and-newsletters/tap/2025-07-21-bringing-back-nonvoters/

One of the great mysteries of recent politics is why some 19 million Americans who voted in 2020 sat out 2024. This was the opposite of what happened in 2018, when revulsion against Trump and a huge upsurge in organizing increased Democratic turnout and flipped 41 House seats. About 67 percent of voters ages 18 to 29 voted Democrat for the House. The surge lasted just long enough to elect Joe Biden and narrowly flip the Senate.
So why the collapse in 2024? Contrary to a lot of conventional wisdom, the explanation was not voter apathy. A new poll by Celinda Lake conducted for the group Way to Win finds that a large majority of these disaffected nonvoters hold progressive views on the economy. Forty-nine percent said they would have voted for Kamala Harris, compared to just 25 percent for Donald Trump. But they were not motivated to vote for Harris because they found her views on key pocketbook issues too feeble.
These findings complement those reported by my colleague Harold Meyerson today. On pocketbook issues, most Americans are economic progressives. Whats missing is compelling leadership. Lakes poll reached 833 Americans who voted for Biden in 2020 and did not vote at all in 2024. The top reason, cited by 31 percent of such voters, was that Harris didnt have a strong enough plan to get the cost of living down and failed to address deeper issues like poverty and inequality. Another 15 percent said she didnt have the leadership qualities the country needed.
Interestingly, this was not a case of these nonvoters being tuned out of politics altogether. Fully 49 percent said they checked the news several times a day. And 75 percent said they closely followed politics. There were just underwhelmed by what the Democrats were offering. Today, 62 percent would vote for a Democrat for Congress compared with just 19 percent for a Republicanif they voted at all. What leaders did these 2024 nonvoters admire? The top two in the poll were Bernie Sanders, approved by 78 percent, and AOC with 67 percent.
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Keepthesoulalive
(1,563 posts)It will take years to fix what this monster has destroyed. We are never going to to get the perfect candidate but we must choose what is best for this country and its people. Environmental protection, NOAA, department of education, support for the disadvantaged, Gaza gone, no social safety net and so many other things gone but maybe someone will give you a pony.
uponit7771
(93,097 posts)... other than I'm not going to be a pedo Hitler.
That's not enough, Public Option is popular... Do that.
Keepthesoulalive
(1,563 posts)They get angry and dont vote. Youre not just voting for you, you are voting so we dont have to to witness people being snatched off the street, children who will never know who their parents are because after they put them in cages they dispersed them without records. We need to care about everyone or we become 1 issue voters like MAGA and that is just as self centered and cruel.
uponit7771
(93,097 posts)Keepthesoulalive
(1,563 posts)I think one of them was firedoglake, something about a used car salesman. Jack pine radicals , I think that was the names. No one is going to to get everything they want but the big picture is republicans are bad for everyone and we need to vote for the party that is moving us forward even baby steps are better than this dumpster fire. Oh please stop believing that Americans give a shit about economics. Most Americans cant define it. When people vote against an emergency system that could have saved lives and try to justify a flood as gods will, you are not going to win them over. Brainwashing is a powerful weapon.
uponit7771
(93,097 posts)... first and it's **STARTS** with congress not the president.
FDR had a avg 65% Congress throughout his presidency that's what got him legislation he wanted.
We can have that now, that grass roots movement would need to start in communities that aren't traditional blue.
Public option after MAGA got rid of Medicare should be popular
Keepthesoulalive
(1,563 posts)The people who need assistance the most will not vote for a democrat. We have run progressive, moderates ,men and women. These people would rather starve in the streets than vote for a democrat. I can name 10 states right now that will vote republican up and down the the ballot no matter how bad things get. What is stopping progress is people keep voting for republican idiots in the senate and congress. Democrats progressive and other must vote for the democrats in every election except Fetterman.
uponit7771
(93,097 posts)... but even then a grass roots effort going into gerrymandered districts and giving something new sounds like the best we have right now.
Fiendish Thingy
(20,120 posts)So there must have been a lot of first time voters in 2024, or voters who skipped 2020 but came out in 2024, because there was just something like 6 million fewer ballots cast in 2024 compared to 2020.
883 is a pretty small sample size, wish they could have found more 2020 Biden voters/2024 abstainers, but at least somebody targeted this group and asked the right questions.
thought crime
(511 posts)It's much better than chasing moderates or conservatives who still profess to be undecided three weeks before an election.
If the Democratic Party gives up being the party of FDR, it is doomed. We can be the party of Martin Luther King and FDR. AOC and Obama.
Ping Tung
(3,092 posts)ck4829
(37,019 posts)If I was a politician and Trump voters suddenly supported me and wanted to vote for me, I would question what I was doing wrong with my life and then quit a campaign right then and there.