MAGAts deemed the Superman movie "Superwoke", they may have helped it become a hit

With $217 Million in Ticket Sales, ‘Superman’ Helps Save Warner Bros., Too - The New York Times

https://www.nytimes.com/2025/07/13/business/media/superman-warner-bros-box-office.html?unlocked_article_code=1.WE8.BCNd.mYHnVOm7r8eK&smid=url-share

After one of the worst box office runs in Warner Bros.’ 102-year history — setting off frenzied speculation about the firing of senior studio leaders — the studio suddenly found a colossal hit in April (“A Minecraft Movie,” now nearing $1 billion in global ticket sales). Three more blockbusters followed in quick succession (“Sinners,” “Final Destination: Bloodlines,” “F1: The Movie”).

Warner Bros. delivered its fifth consecutive No. 1 movie over the weekend. “Superman,” which received strong reviews, will take in roughly $122 million in theaters in North America from Thursday through Sunday, analysts estimated. The film — a high-risk effort to reboot DC Studios, Warner’s long-floundering superhero division — was on track to sell another $95 million in tickets overseas.

____




Criticism of “Superman” by right-leaning media figures before the film’s release did not appear to dent ticket sales. (They deemed it “Superwoke” after the movie’s director called the extraterrestrial superhero “an immigrant” and noted that “it is mostly a story that says basic human kindness is a value and is something we have lost.”)

If anything, the attention from Fox News and elsewhere may have helped: Based on advance ticket sales and surveys that track moviegoer interest, Warner Bros. had expected “Superman” to open to about $100 million in North America. “Superman” cost an estimated $350 million to make and market.


Film industry veterans said they could not recall another example of a studio going from gloom to boom so quickly and forcefully.